1.1.1 The word associated with the tourism logo below:

1.1.2 The 1996 document that provides the policy framework and guidelines for tourism development in South Africa:

1.1.3 The Sho't left campaign is part of the … Strategy of the NDT.

1.1.4 South Africa's only icon on the Seven Wonders of Nature list:

1.1.5 South African Tourism (SAT) uses the tourism levies (funds) collected by … to market South Africa locally and internationally.

1.1.6 An example of a technical skill that is specific to doing a certain job in the tourism industry:

1.1.7 This department addresses the economic, social and environmental objectives of tourism:

1.1.8 The gathering and analysing of information in order to draw up an effective marketing plan:

1.1.9 Heritage Day in South Africa is celebrated on …

1.1.10 Maize has been the basis of African cuisine (food) for many years and each cultural group has a different way of preparing and cooking it. This traditional meal is prepared with maize:

1.1.11 A South African passport holder requires a visa to travel to the following country:

1.1.12 South Africa takes its standard time from …

1.1.13 The line of longitude that determines whether a day is lost or gained is called the ...

1.1.14 An example of a duty-free item that will be cleared by customs when entering South Africa is ...

1.1.15 This disease is most commonly contracted in damp and swampy areas:

1.1.16 The rate used by a bank when foreign currency is exchanged for local currency:

1.1.7 The most effective method for a supermarket to measure customer satisfaction is to …

1.1.18 Lesotho is one of South Africa's major inbound markets. A possible reason for the high visitor volumes is that …

1.1.19 The … is used by some businesses to evaluate service standards.

1.1.20 The most economical technology for duplicating (making) large quantities (numbers) of a document:

1.2.1 The organisation responsible for the certification of businesses that practise responsible tourism

1.2.2 The responsibility of this council is to grade accommodation establishments

1.2.3 This private organisation offers additional grading of accommodation establishments

1.2.4 This organisation monitors and checks national standards and qualifications in tourism

1.2.5 This organisation sets and upholds the standards for many tourism-related products, including services such as food preparation and transportation

1.3.1 (A website/E-mail) provides information about an organisation in electronic format that is accessible by the general public.

1.3.2 (Remuneration/Reimbursement) refers to an employee's salary and perks given by the employer for work done.

1.3.3 An alternative to the traditional form of marketing is (eMarketing/ brochures).

1.3.4 A boutique owner travels to Bangkok to buy clothes for her shop. She is considered to be a (business tourist/leisure tourist).

1.3.5 (Lighthouse tourism/Business tourism) is an example of a niche market.

(5 x 1 mark)

1.5.1 Issued to a person who wants to attend an institution of higher learning in South Africa

1.5.2 Issued to a person requiring health treatment of less than three months

1.5.3 Issued to a person who wants to visit friends and family in South Africa

1.5.4 Issued to international tourists en route to a neighbouring country

1.5.5 Issued to a person linked to an embassy or High Commission

2.1.1 Complete the sentence:
The gross domestic product (GDP) is the total value of … and … produced and used in a country in one year.

2.1.2 

(a) From the extract explain what is meant by the words 'It provides foreign income ...'.

(b) The tourism sector needs skilled, service-orientated people.

Give ONE reason why the tourism industry is referred to as a 'people's industry'.

2.1.3 Give ONE reason why not all people who apply for work in the industry, are suitable.

The flow diagram shows how the three domestic tourism objectives will be met.

2.2.1 Explain what increase volumes means.

2.2.2 From the flow diagram, identify TWO objectives that will be met if the number of domestic tourists within South Africa increases significantly.

2.2.3 Suggest ONE way in which tourism businesses can reduce seasonality.

2.3.1 Choose the correct option. Write down only the question number (2.3.1) and the letter (A–D) in the ANSWER BOOK.

BBBEE stands for …

2.3.2 Although there are strategies in place to include all South Africans in the tourism industry, many of the historically disadvantaged South Africans are still not travelling.

Give ONE reason why many historically disadvantaged South Africans still do not travel.

2.3.3 Study the logo in the extract above.

(a) Identify the sector of the tourism industry. (1 mark)

(b) Explain ONE way in which SAA can address the transformation needs of South Africa. (2 marks)

2.3.4 Study the information below.

Refer to the table below and select the most appropriate example from COLUMN B for the following (3 x 2 marks) :

(a) A new role-player occupying a management position in the tourism industry

(b) A new target market in the tourism industry

(c) A new product in the tourism industry

3.1 Besides being a tourist guide, give ONE other example of a green tourism job.

3.2 Explain why it is necessary for the tourism industry to go green.

3.3 State TWO personal characteristics that a tourist guide needs in order to work effectively.

3.4 There are many perks (advantages) to being a tourist guide. Name ONE travel benefit.

3.5 State TWO responsibilities of a tourist guide.

4.1.1 Identify the THREE pillars of responsible and sustainable tourism at A, B and C below.

4.1.2 Below are examples of how the Masiphumelele Bicycle Tour practises the three principles of responsible and sustainable tourism.

Name for each example the most appropriate principle of responsible and sustainable tourism that applies. Each principle can only be used ONCE.

(a) Purchasing of arts and crafts
(b) Organic farming
(c) Displaying the local Xhosa culture

4.1.3 Explain why it is important for tourists to spend their money in the townships.

4.1.4 List THREE strategies used by the Masiphumelele Bicycle Tour to protect the environment.

4.1.5 Explain why the use of bicycles has a low impact on the environment

4.1.6 Name the document that was signed in 1997 by many countries to limit greenhouse gases and reduce global warming.

4.2.1

 (a) Name the FOUR components of the marketing mix. (4 marks)

(b) Identify the component of the marketing mix that is not included in the Masiphumelele Bicycle Tour. (2 marks)

4.2.2 Do you think the Masiphumelele Bicycle Tour has a competitive advantage over other township tours? Motivate your answer

4.2.3 The Masiphumelele Bicycle Tour did a SWOT analysis before starting their business. Write down the missing words of the acronym in the ANSWER BOOK.

S____________

W___________

O____________

T_____________

5.1 Write an instruction for each picture in the ANSWER BOOK on how guests should save water in the room. 5.1.1 is an example

5.2 The South African National Anthem is unique in that it showcases the diversity of languages spoken in South Africa. Name THREE languages that are used in our national anthem.

6.1 Study the globe below and answer the questions that follow.

6.1.1 Name the 0° line of longitude marked A.

6.1.2 Name the 180° line of longitude marked B.

6.1.3 Name the hemisphere marked C.

6.1.4 A tourist flies from Egypt in Africa to New York in the USA.
(a) Name the condition a traveller may experience after this flight.

(b) State ONE symptom of the condition identified in QUESTION 6.1.4(a)

6.2.1 If the opening ceremony is viewed in New York at 15:30, calculate the time and the day the opening ceremony started in London.

6.2.2 A sports tourist from Tokyo would like to attend one of the track events at the Olympic Games. The tourist arrives in London on Tuesday at 14:00; the flying time was 16 hours.
Calculate the time of departure from Tokyo. Ignore DST.

6.3 An itinerary is an important part of tour planning. Study the extract from an itinerary below and answer the questions.

Identify the FOUR most important pieces of information in the above itinerary that a tourist would need.

6.4 Read the scenario below and answer the questions that follow.
The captain of the MSC Sinfonia is briefing his crew on the procedures to follow.

6.4.1
Give the answer to the question asked by the captain.

6.4.2 Provide a response to the crew member's question.

6.5.1 Besides the warnings in the picture, state TWO other safety guidelines for tourists to follow to avoid becoming victims of hijackings.

6.5.2 Keeping tourists safe is the responsibility of every South African.

Explain TWO ways how ensuring the safety of tourists can lead to increased arrivals

7.1.1 Compare the graphs in FIGURE A and FIGURE B. Identify the country that has more business arrivals than holiday arrivals.

7.1.2 Study the arrivals of tourists from the UK in FIGURES A and B.
Do you think South African Tourism should focus on leisure tourists or business tourists from the UK? Give ONE reason for your answer.

7.1.3 India can be regarded as an emerging holiday market. Explain the term emerging market.

7.2.1 Identify the global occurrence illustrated (shown) in the picture.

7.2.2 The global occurrence displayed in the picture above will have a negative effect on tourism in South Africa and ultimately the economy.

(a) State whether you agree or disagree with this statement. (1 mark)
(b) Justify your answer by giving ONE reason how this will impact on the South African tourism industry.

7.3.1 Calculate how much ZAR the tourist will receive

7.3.2 Before the tourist leaves South Africa, he wants to exchange an amount of R1 824,50. Calculate how many US dollars the tourist will receive.

7.4 Study the pictures of global occurrence below and answer the questions that follow.

Identify the type of global occurrence represented by each of the pictures marked A, B and C. Write the type of event next to the letter (A–C) in the ANSWER BOOK.

8.1.1 From the picture above select the person that will be most suitable to employ as front-line staff in your restaurant.

8.1.2 Give ONE reason for your answer to QUESTION 8.1.1.

8.1.3 Name TWO skills required to become a waitron.

8.1.4 Explain why excellent customer service is important in a restaurant.

8.2.1 Identify the type of product that is being advertised

8.2.2 Identify the sector in the tourism industry that provides catering services and that may be interested in buying this product.

8.2.3 State TWO ways in which businesses can benefit from buying and using this product.

8.2.4 Explain why it is important that the product can be used 24/7.

8.2.5 Discuss ONE way in which positive feedback from customers can be used to the advantage of a business.

9.1.1 Name the following role-players in a team:
(a) The person who is responsible for keeping written records of all discussions

(b) The person responsible for ensuring the completion of the project

(c) The person who will ensure there is no friction and conflict within
the team

9.1.2 Explain why the leader of the team says 'Goodbye, competition'?

9.1.2 Explain why the leader of the team says 'Goodbye, competition'?

9.2.1 Complete the sentence: All the functions listed below are applicable to tourists who want to travel by ...

9.2.2 Identify the TWO types of technology used to access the functions listed in the picture.