Obami | Digital Stakeholder Experiences

INSTRUCTIONS AND INFORMATION - This question paper consists of THREE sections
SECTION A:Design literacy (80 marks)
SECTION B:Design in a social/environmental context (40 marks)
SECTION C:Design in a business context (30 marks)

INSTRUCTIONS AND INFORMATION - There are choices within some questions in this question paper. Read the options carefully.Read the requirements of the questions carefully.Answer in full sentences and avoid the listing of facts. Use the mark allocation to determine the time to be spent on each question. Do NOT repeat the same facts and examples in different questions.

SECTION A: DESIGN LITERACY

Question 1 - Study the design below and answer the questions that follow.

Marks: 10

Attached Section Resource:

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Question 1:

Discuss the use of the following elements and principles of design in relation to FIGURE A:

Colour

Contrast

Pattern

Movement

Focal point

Your Answer:

Question 1.2 - Study the design below and answer the questions that follow.

Marks: 10

Attached Section Resource:

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Question 1:

Define the following concepts with reference to the building in FIGURE B:

Form follows function

Deconstruction

Less is a bore

Your Answer:

Question 2:

Discuss the use of the following principles with reference to FIGURE B:

Contrast

Focal point

Your Answer:

Question 2 - The images in the visual sources below, FIGURE A and FIGURE B, challenge and/or reinforce stereotypes. Study the two visual sources carefully and answer the questions that follow.

Marks: 10

Attached Section Resource:

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Question 1:

Explain how the designs in FIGURES A and B can be regarded as reinforcing stereotypes by referring to the following:

Title

Materials

Colour

Form

Your Answer:

Question 2:

Discuss how you would avoid stereotyping in your design projects.

Your Answer:

Question 3 - Refer to FIGURE A and FIGURE B below and answer the questions that follow.

Marks: 20

Attached Section Resource:

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Question 1:

Compare the designs in FIGURE A and FIGURE B according to:

Local and international influences

Use of materials

Colour

Pattern

Your Answer:

Question 2:

Design is useless if it is not functional.
Discuss this statement by referring to a South African designer/agency/studio. Do the following:

Name the designer/agency/studio.

Discuss influences on the designer/agency/studio with reference to one or more design products.

Discuss the characteristic style of the design(s) or designer(s) by referring to the statement.

Your Answer:

Question 4.1

Marks: 20

Attached Section Resource:

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Question 1:

Choose any TWO of the designs (FIGURE A to FIGURE E) on the previous page and answer the following:

Identify the name of the design history movement that could have influenced EACH design of your choice, and list THREE characteristics of BOTH designs.

Your Answer:

Question 2:

Discuss TWO other typical characteristics and/or influences of EACH movement/style that you did not mention in the above question.

Your Answer:

Question 3:

Name ONE work and designer from EACH movement/style and give a brief analysis of the work.

Your Answer:

Question 4.2

Marks: 10

Attached Section Resource:

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Question 1:

Which display cabinet (FIGURE F or FIGURE G) do you prefer? Substantiate your answer.

Your Answer:

Question 2:

Compare FIGURE F and FIGURE G by referring to:

Form

Function

Space

Symmetry

Your Answer:

SECTION B: DESIGN IN A SOCIAL/ENVIRONMENTAL CONTEX

Question 5.1

Marks: 10

Attached Section Resource:

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Question 1:

Discuss how the designer has highlighted the idea of child abuse in the poster (FIGURE A).

Your Answer:

Question 2:

Discuss ONE INTERNATIONAL designer you have studied who has addressed a social issue(s). Name the designer, discuss a design(s) and explain how the social issue(s) has/have been addressed.

You may NOT refer to any designer(s) that you have used previously or other designers used in this question paper.

Your Answer:

Question 5.2

Marks: 10

Attached Section Resource:

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Question 1:

Refer to the images in FIGURE B and discuss how the Shova Kalula Bicycle Project encouraged different design solutions to meet community needs.

Your Answer:

Question 2:

Write a short paragraph on any ONE SOUTH AFRICAN designer/ design group/design studio you have studied, who addressed a social issue(s).

You may not refer to examples that you have used previously.

Your Answer:

Question 6.1 - Optional. - Select two options either Question 6.1, 6.2 or 6.3

Marks: 10

Attached Section Resource:

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Question 1:

How do the images used in FIGURE A contribute to encouraging an environmentally safe society?

Your Answer:

Question 2:

State TWO advantages of using recycled material to create design products.

Your Answer:

Question 3:

Discuss ONE work of a SOUTH AFRICAN designer who makes the environment sustainable by creating products with recycled materials or green methods.Use the following structure in answering the question:

Name of designer

Title of design

Description of design

Explanation of how it addresses green issues

You may NOT refer to any designer(s) that you have used previously or other designers used in this question paper.

Your Answer:

Question 6.2- Optional - Select two options either Question 6.1, 6.2 or 6.3

Marks: 10

Attached Section Resource:

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Question 1:

The house above rotates through the day and continually changes position. How does the change in position of the house contribute to a healthy environment?

Your Answer:

Question 2:

Discuss the work of ONE INTERNATIONAL designer who uses environmentally friendly methods to contribute to a better environment.

Use the following structure in answering the question:

Name of designer

Title of design

Description of design

Explanation of how it contributes to the environment

You may NOT refer to any designer(s) that you have used previously or other designers used in this question paper.

Your Answer:

Question 6.3 - Optional - Select two options either Question 6.1, 6.2 or 6.3

Marks: 10

Attached Section Resource:

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Question 1:

How do the materials used in FIGURE C and FIGURE D contribute to an environmentally safe society?

Your Answer:

Question 2:

Discuss the work of ONE SOUTH AFRICAN OR ONE INTERNATIONAL designer who uses waste material to improve the environment. Use the following structure in answering the question:

Name of designer

Aims of designer

General characteristics of designer's work

Title and analysis of ONE work explaining how it addresses environmental issues

You may NOT refer to any designer(s) that you have used previously or other designers used in this question paper.

Your Answer:

SECTION C: DESIGN IN A BUSINESS CONTEXT - Answer only ONE question in this section. Either Question 1 and 1.2 OR Question 2 and 2.2

Question 1

Marks: 16

Attached Section Resource:

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Question 1:

A variety of stores are interested in selling the tent sofa in FIGURE A.

Write down a possible SWOT analysis that is required by one of these stores.

Your Answer:

Question 2:

Write a short business plan for the tent sofa, focusing on the following:

Funding possibilities

Possible fixed and variable costs

Your Answer:

Question 3:

Briefly list FOUR human resource management considerations needed by businesses

Your Answer:

Question 1.2

Marks: 14

Attached Section Resource:

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Question 1:

Identify a possible target market for the design in FIGURE B and motivate your answer.

Your Answer:

Question 2:

Give FOUR possible reasons why this business model is affordable and risk free.

Your Answer:

Question 3:

Name FIVE ways of marketing this product.

Your Answer:

Question 4:

Name TWO design careers that could have been involved during the designing of the Popup Restaurant in FIGURE B.

Your Answer:

Question 2 - Write down the following for FIGURE A and FIGURE B:

Marks: 24

Attached Section Resource:

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Question 1:

A business name for each product range

Your Answer:

Question 2:

A slogan that highlights the strength(s) of each product range

Your Answer:

Question 3:

A target market for each product range and give a reason

Your Answer:

Question 4:

An appropriate typography style for a business card for each product range and give reasons for this (You may also illustrate the typography style.)

Your Answer:

Question 5:

Name TWO ways of marketing each product range, other than using a business card.

Your Answer:

Question 6:

Both sides of a business card are important in the marketing of a business.The business card in FIGURE C has proved to be highly successful for the company. Discuss the success of this business card by referring to:

Shape

Colour

Typography

Layout

Attached Resource:

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Your Answer:

Question 2.2

Marks: 6

Attached Section Resource:

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Question 1:

You are about to start your own textile business using the examples shown above.

Refer to FIGURES D, E and F and answer the questions that follow.

Which ONE of the places of business shown in FIGURES D to F is the most suitable for selling your textile products? Give reasons for your answer.

Give reasons why you feel the other two places of business are less suitable for selling your textile products.

Attached Resource:

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Your Answer: