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  • Who are we?

    Shop The Pop was born when Pia and Neulah joined forces in 2018.

    Pia Easterbrook comes from a marketing background whilst Neulah Mallinson worked in high end incentive travel, travelling the world before studying interior design. 

    Working together to create carefully curated events with a focus on supporting local and women in business, Shop the Pop rapidly expanded from a backyard enterprise, to hosting numerous events every year in Cape Town’s southern suburbs, the Winelands, Johannesburg and along the Garden Route.

    Each event is curated to showcase the best of local, seasonal and fashionable items with touches of imported luxury.

  • What we Stand for?

    At Shop The Pop, we support local designers, makers and creators as much as possible, and mostly, but not exclusively, women in business. Creating the ultimate shopping experience with the latest seasonal collections, new discoveries and on trend items. Quality is always foremost; fabrications are natural as much as possible and sourcing lines are traceable.

    Whilst we do allow certain imported lines, we try to limit these per event.

    Wherever feasible, we like to collaborate with like-minded individuals and businesses, to expand our offerings. We love to support initiatives such as I Love Coffee Group, local artists, flower farms and sellers, artisan coffees and bakeries and appreciate the role they play in making our events even better.

    Every event includes a special space offered to an individual we feel could benefit from a little assistance. A young entrepreneur, a business with low price points, a new product with potential, a person in need, an artist looking for exposure…. We love what we do and we love to share the feeling!

    Our curated events ensure that there is something for everyone’s taste & budget.



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